The Indian Internet Banking Journey|IT and Systems|Case Study|Case Studies

The Indian Internet Banking Journey

            
 
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Case Details:

Case Code : ITSY003
Case Length : 08 Pages
Period : 1990-2002
Pub Date : 2002
Teaching Note :Not Available
Organization : Reserve Bank of India, ICICI, HDFC, IDBI, etc.
Industry : Banking
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts

ICICI - Internet Banking Initiatives

ICICI bank was incorporated as a commercial banking company, by the Industrial Credit and Investment Corporation of India (ICICI)4, in May 1994. The first ICICI branch was started in June 1994 at Chennai. The bank provides an array of domestic and international banking services to enable national and international trade and business, investment and foreign exchange and treasury services. Right from its inception the bank focused more on incorporating advanced technology. The bank operated the largest chain of ATMs in the country, which amounted to more than 450 in 2000. All the bank's branches were fully computerized and networked through V-SAT5 technology...

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The Future

Despite the rosy predictions and increased corporate activity, the Indian Internet banking system is facing many hurdles. The problems include operational risks, security risks, system architecture risks, reputational risks and legal risks (See Exhibit I for Problems in Internet Banking)...

Apart from the security issues, there are a host of other problems like:

• PC user base in India is extremely low compared to global standards.
• The Internet user base is limited.
• Lack of infrastructure to advanced technology based banking services.
• The absence of a regulatory framework for Internet banking transactions in India.
• The mindset of the Indian consumer, who prefers personal interactions and is not very comfortable, doing transactions through the Internet.
• Limited awareness about the potential of Internet banking on the part of banks

Exhibits

Exhibit I: Internet Banking Problems
Exhibit II: The Regulatory Framework


4]  ICICI is a leading financial services company, established by the Government of India, in 1955, to promote industrial development in the country.

5]  Very Small Aperture Terminal (VSAT) refers to an earthbound station used in satellite communications of data, voice and video signals. A VSAT consisted of a transceiver that was placed outdoors in direct line of sight to the satellite and a device that was placed indoors to interface the transceiver with the end user's communications device such as a PC.






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